PI: Thanks for being with us today. Haven’t seen you in a while. You probably don’t remember, but I sat on your lap at a mall once when I was seven.
Mr. Claus: I’m happy to be here. Hope you weren’t too disappointed by that lump of coal. Good thing your behavior has improved since then.
PI: Ahem. We’re excited to get to ask you a bit about your process. Would you consider what you do more of an art or a science?
Mr. Claus: A little of both, really. With most people it’s pretty cut and dried. They want a pony. Tickets to the Superbowl. Maybe a nice set of potholders. But then there are those few who get very difficult. They’re the ones who just go and buy what they want, instead of waiting for someone to gift it to them. With them, it’s more of an art form. You have to find something that really makes them stop and say “Wow!”
PI: Are you usually able to find just the right thing?
Mr. Claus: For a while there, it was touch and go. I had a few near misses, but I think I’ve finally got the right recipe.
PI: Care to share it with us mortals?
Mr. Claus: Well, it’s generally very important to get just the right combination of unique and sparkly. If you get those proportions correct, things usually work out just fine. If you’re just a little bit off, though, you’re headed for disaster.
PI: What do you suggest as the best way to avoid a worst-case scenario?
Mr. Claus: As you know, I’ve stopped by your store a few times over the past couple of years. I’ve always managed to find something that will work. The best part is that I still have some cash leftover to buy presents for everybody else when I’m done. I’m always pleasantly surprised that I can get so much stuff for under $100.
PI: I thought the elves did most of the toy making. When did you start buying gifts?
Mr. Claus: The elves have been a bit preoccupied with Facebook lately, their work was a little lackluster. It seemed reasonable in this economy to support small businesses and buy American-made goods.
PI: Thanks. We appreciate that. What’s your best go-to gift from Pearls International?
Mr. Claus: I always shop the sales — the $10 earring sale you’re doing this week is great. I’d have to say I’ve had the most luck with some of your pendants, and an earring and necklace combo is always a pinch hit. I also like to give kids the Wish Pearl Gift Kit. It’s inexpensive and educational. It’s nice that you’re doing free gift wrap until Christmas, it saves me a lot of time.
PI: Great, I know what to get for my niece now. Thanks for taking the time to sit down with us!
Mr. Claus: You’re very welcome. Now, if you don’t mind, I need to get back. If the reindeer don’t get walked, they tend to bite.